Mobile eats e-commerce
With the rise of mobile web traffic, and subsequently the investment in mobile advertising, there has been a growing trend for consumers to pick up the phone over e-commerce transactions. The smaller screen size, coupled with click-to-call functionality, has led to phone sales growing by 20%, while in the same period e-commerce has declined by 7%.
With mobile click-to-call becoming more and more dominant, and increasingly accounting for more of your sales, it has become essential to track the success of those mobile campaigns from end to end. The only way that you can effectively understand the full ROI of your mobile advertising is through implementing Jet Interactive’s call tracking solution.